Those Who Can, Teach
Young & Rubicam's Roy Zucca has become a human sponge, soaking up knowledge from a variety of industry organizations, and wringing it out for all production people to re-absorb.
Those Familiar with Roy Zucca and his accomplishments may consider his professional title, senior vice president and manager of print technology for Young & Rubicam, to be a necessary understatement—that is, an inadequate description of his overall role, yet short enough to fit on a business card. For, you see, Zucca is so much more than a manager of print technologies for one of the world's largest advertising agencies. Beginning his career as a graphic designer, Zucca is now an educational leader and one of the industry's most vocal advocates for the advancement of digital technologies.
While Zucca jokes that his critics call him the 'Y&R cheerleader,' Zucca's tenure at the agency, and in the industry, provide him with a unique insight into the history and future of advertising production.
Where is a clone when you need one?
Throughout his 25 years at Y&R, Zucca has seen the technologies come and go. Through it all, he's continually renewed his commitment—to both his employer and its clients—to ensuring only the best quality of advertising will flow forth from the agency. Fortunately for Zucca, he's had a considerable amount of help along the way.
"Y&R had sort of a long-standing history of trying to be out there on the cutting edge of technology," Zucca explains. "We're always trying new methods and new procedures to get the job done. … And we've been extremely active in promoting standards and industry specifications, like contributing to SWOP (Specifications for Web Offset Publications), being involved in DDAP (Digital Distribution of Advertising for Publications) and the Digital Ad Lab."
Zucca is being modest when he claims to be merely "involved" in such industry organizations. His curriculum vitae will speak for itself: past president and chairman of the board, Type Directors Club of New York; past president and chairman of the board, Advertising Production Club of New York; current vice chairman of DDAP; vice chairman and board member, SWOP; and member of the Graphic Arts Advisory Commission for the City University of New York.