Time Inc. Acquires StyleFeeder
Time Inc. announced this week the acquisition of StyleFeeder, a personal shopping engine that uses pattern recognition technology and its members' style preferences to make recommendations for clothing, shoes and accessories from thousands of online retailers. StyleFeeder will become part of the InStyle family of brands and its e-commerce technology will power shopping on InStyle.com.
StyleFeeder touts more than 1 million registered members and over 600,000 monthly unique visitors.
"Our focus has been on investing in and growing our core brands," said Ann Moore, chairman and CEO of Time Inc. "InStyle has proven itself as a product powerhouse with InStyle Makeover, InStyle Hair, a series of style books and 17 international editions. Adding StyleFeeder will bring personalized shopping into the mix and new opportunities for the group."
StyleFeeder aggregates content from a catalog of over 14 million products from thousands of retail partners across the Web. In addition to getting personalized recommendations, members can track their favorite items, rate and share products and interact with shoppers around the world who share a similar sense of style. StyleFeeder's fast visual browsing interface allows users to filter results using levers such as price, brand, product attributes and color to quickly hone in on what they're shopping for.
"We're focused on making shopping as convenient and easy as it is fun," says Philip Jacob, Founder and CTO of StyleFeeder. "We look forward to leveraging our e-commerce capabilities to build on InStyle's existing success."