Time Inc. Appoints Randall Rothenberg As Its First EVP, Chief Digital Officer
Before leading IAB, Rothenberg was the Senior Director of Intellectual Capital and Chief Marketing Officer for Booz Allen Hamilton, where he oversaw business development and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business. Prior to that, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor for the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Subsequently, he was a marketing and media columnist for Advertising Age and is the author of Where the Suckers Moon: An Advertising Story. He received an undergraduate degree from Princeton University and was a Fellow at the Freedom Forum Media Studies Center at Columbia University.
"This is a dream job with the dream team," Mr. Rothenberg said. "It takes my two careers - my first life as a journalist and my second life as a digital advertising leader - and brings them together at the world's greatest media company. To do this in support of Jack Griffin, the best transformer in the magazine industry, and to help build interactive businesses around journalism giants like John Huey, Martha Nelson, Terry McDonell, Rick Stengel, Andy Serwer and their staffs is the opportunity of a lifetime."
Rothenberg will be charged with working with the company's technology and digital leaders to establish a virtual Center for Digital Innovation within Time Inc. This center will provide Time Inc. employees and others with seed funding to develop new digital projects. He will also oversee the creation of a Center of Digital Knowledge, designed to better share digital insights throughout the company and leverage the Time Warner Media Lab, which opens next year.
The Time Inc. network of sites attracts more than 50 million unique visitors each month and serves nearly 2 billion page views. Time Inc. brands have built an audience of more than 15 million on Facebook and Twitter.