Time Inc. To Expand Roster of Tablet Editions
Time Inc.'s existing titles with tablet editions—Time, People, Sports Illustrated and Fortune—will soon be joined by 17 other magazines, it was announced this week. The company's entire U.S. portfolio, which includes popular titles InStyle, Real Simple and Entertainment Weekly, will be getting the tablet treatment.
The company said its digital magazines and other content apps have been downloaded more than 11 million times, with "hundreds of thousands" of print subscribers upgrading their subscriptions to include tablets through the company's All Access subscription plan. Announced July 19, All Access allows subscribers to pay once for magazine content in print, online and in tablet apps.
Maurice Edelson, EVP and a member of Time Inc.'s interim management committee, said in a press release that the build out for tablets will "create a significant new digital reach for our advertisers."
"In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities," he said.
Time Inc. also announced plans to bring tablet editions of its magazines to Barnes & Noble's Nook Color device. The agreement includes subscription and single-issue sales, beginning later this month with Time Inc.'s existing four tablet editions. Nook subscribers will enjoy the same All Access subscription deals as are currently available on Apple's iPad and Android devices.
The deal comes at a good time for Barnes & Noble, which just announced an update to its Nook app for iPad with a newsstand of 175 digital periodicals, available by subscription. Time Inc. titles optimized for Nook Color will not, however, be readable on the Nook for iPad app, according to PaidContent.org.
Time Inc. says it will be the first major U.S. magazine publisher to have all of its magazines available on all leading platforms. In addition to the iPad and Nook, titles can be purchased through the Android Marketplace, HP TouchPad and Next Issue Media.
Time Inc. expects all of its new tablet editions to be available by the end of 2011.