Shopping for a Digital Editions Solution?
With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our print publications to be available digitally. Just as naturally, we might even want a few of the bells and whistles that can come with a product containing audio and video capabilities. Here, Publishing Executive shares some tips from publishing executives on finding the right digital edition solution for your publications and how it can affect your bottom line.
Tom Boyles, editor of PMQ (www.PizzaMagazine.com), a pizza industry publication based out of Oxford, Miss., believes it all starts with making sure the digital version looks as much like the print magazine as possible. “We can put the text in there and the photos on the site, but if it doesn’t look like the magazine, it’s a bad product,” Boyles says. In shopping for the best digital editions solution for PMQ, he says, “We had to find something that could [make] photos and articles interactive while allowing the ads to [meet] our advertisers’ standards.”
Using a company called Full Screen Publications, based in Miami, allowed Boyles to not only have a strong reproduction, but also to add extras. “If we wanted to have Hawaiian ukulele music play while you read an article on making Hawaiian pizza, we could do that,” he says. “Readers expect more from technology than print, even if the main focus is to recreate print.”
Dan Woods, associate publisher of Make (www.MakeZine.com), a technology DIY title, says your digital product should be brought up in other entities such as blogs and in Google searches to promote subscriptions to the digital edition and take advantage of the subscription savings.
“Opening up a digital magazine to our Web site of more than a million unique [visitors] a month has been the key,” he says. “On our blog, too. If we’re talking about a model rocket, we’ll make a thumbnail for the magazine, similar to a Google AdSense … and with just a click, there’s an article the reader can go to.”
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