Corner Office: Engineering Results
Tony Mamone co-founded Livingly Media with Danny Khatib in the spring of 2005. As CEO and co-founder, he is responsible for the overall vision, execution, growth and continued success of Livingly Media and its properties. In July of last year, the company (formerly known as Zimbio, Inc.), added to its portfolio of digital-only properties including Zimbio.com (which focuses on entertainment news) and StyleBistro.com, by acquiring Lonny, an online monthly home décor magazine.
Prior to starting Livingly, Mamone was Senior Vice President of U.S. Sales and Operations for LookSmart, a public company focused on Internet search and advertising. He completed a Sloan Fellowship at the Stanford Graduate School of Business and holds a masters degree from Stanford, a B.E. in Engineering Sciences from the Thayer School of Engineering and a B.A. in Engineering from Dartmouth College.
Publishing Executive: How is Livingly Media different than other magazine publishing companies?
Tony Mamone: Livingly is a digital publisher, a digital media company. One of things that sets us apart is that we focus on technology. We put the technology of publishing at the center and define it as the key competitive advantage of what we do.
As a Silicon Valley start-up, we knew we couldn't compete on spending or access against media giants. For us, the right way to compete in a digital economy was technology.
PE: Tell us about your history.
TM: Zimbio.com launched '06. We built and grew the brand over time, attracting a larger audience. In 2010 we launched StyleBistro.com, a women's site focused on style and beauty. It had even faster success than Zimbio. Zimbio is now #5 and StyleBistro is now ranked 4th in comScore in fashion/beauty. We attribute a lot of that success to fact we've focused on technology.
PE: How does your focus on technology play out?