Corner Office: Engineering Results
We want to enter the women's lifestyle category. That's a very broad statement but it's defining. There's also the opportunity for a Lonny app on other platforms. We are a relatively small team, so we like to do things in series rather than in parallel.
Lonny is ranked in the top ten in newsstands for the home and garden category and averaging a five-star rating, as well as getting good reception on social media. We're feeling really good about the launch. There's amazing content and a strong editorial crew with an eye for selecting rooms and houses that people find inspiring. It has beautiful content experience but accessible materials.
PE: How is your experience with all this growth and change?
TM: I'm an engineer. I really like the publishing platform and the technology behind publishing in part because it's so easy to see results. I'm driven by data. I like getting the analytics and I've always found that flow of consumer data interesting. At the same time, it's fun to be around these categories. It's useful leisure reading, fun and entertaining. Everyone likes these topics and they're fun to be around. We spend so much time at work that it's nice to be in an environment that's fun. It marries the technical with the personal interest. PE