Top 7 Tweets from Publishing Executive Live: Executive Summit on Digital Media
Befitting an event focused on digital media strategies, yesterday's Publishing Executive Live: Executive Summit on Digital Media spurred quite a bit of Twitter activity. Throughout the day speakers and attendees alike shared pictures and quotes from the day's panels, using the hashtag #PELive15. The event gathered over 60 publishers from B2B and consumer media to discuss strategies around digital revenue, data analytics, and mobile-optimized content.
We've collected some of our favorite tweets from the event and shared them below. Look for more coverage on the Executive Summit on Digital Media to come and a deeper dive into each panel discussion.
Before getting to the meat of the day's content, it's worth recognizing the venue -- the NYC Union League -- which helps make this event so unique.
— Adam Sherk (@adamsherk) May 18, 2015
In our first session, "Deep Dive on Digital Revenue Strategies," the panelists emphasized that despite rapidly changing publishing technology and the challenges that arise from that disruption, content is still king.
Great content is the key for native and new business options. You can manage a lot of tools and cost if you have content+UX+data #PELive15
— Juan Varela (@periodistas21) May 18, 2015
This is no less true in the realm of native advertising said John Lerner, CEO of Breaking Media. Whether editorial has 100% control of the native content or not, publishers must work with advertisers to make sure the content is right for the brand's audience.
— Hsiaolei Miller (@hsiaoleim) May 18, 2015
David Renard, co-founder of the Loadown spoke about the value of developing a pricing strategy to extend mobile app reach and increase downloads. His research showed that changing app price regularly grew paid app downloads by 800%.
— Victor Lee (@VictorLLee) May 18, 2015
The second panel, featuring Brian Madden, VP of audience at Hearst Digital Media, Jeffrey S. Litvack, chief digital officer & president of ALM Intelligence, and Daniel Stubbs, executive director of digital intelligence at Condé Nast, focused on harnessing data analytics to make better content, reach new audiences, and grow revenue. The big takeaway here was that page views are not the KPI publishers should rely on; instead, media executives should track reader loyalty and level of content sharing.
— Kristé (@KKriste) May 18, 2015
Hearst improved the shareability of its content by making a simple change to its article pages, said Madden.
Hearst removed FB Like button and increased page views since only other option was FB Share #pelive15
— Talis Lin (@TalisLin) May 18, 2015
The final session of the day focused on a big buzzword in the publishing industry -- mobile -- and tackled questions around what type of content works on mobile and how publishers can utilize these platforms to meet their business objectives. Mitch Rouda, president of eMedia at Farm Journal Media, emphasized brevity and originality in publishers' mobile messages.
— Linda_Ruth (@Linda_Ruth) May 18, 2015