Press Release: Time Inc. Debuts New Vision For Travel + Leisure Brand Across All Platforms
New York, April 8, 2015 - Time Inc.'s Travel + Leisure today introduced sweeping changes to its print and digital platforms that in sum transform the iconic brand into a modern media enterprise poised for rapid cross-platform expansion and audience growth. These new products will offer distinct yet complementary experiences that build upon the best traditions of the brand's editorial heritage to reach millions of travelers worldwide via their preferred devices, products and platforms. At the core of this transformation is a broadening coverage around the travel lifestyle through the prism of fashion, culture, food, and more as well as a dramatically enhanced digital operation that will deliver exponentially more daily coverage via a new high volume publishing approach and a global contributor network.
These changes reflect the broader company strategy to expand the brand by creating new, revenue-generating products and experiences. The reconstruction was architected by Editor Nathan Lump who joined Time Inc. in the fall of 2014. He along with T+L Publisher Jay Meyer are bringing new life to the storied franchise and it is already paying dividends. In fact, the debut May 2015 issue of the redesigned T+L boasts 200 total pages and is the largest May issue since 2008. Driving that includes nine new advertisers who signed on to be part of this relaunch in print. Royal Caribbean is the sponsor of the digital relaunch.
Said Lump: "We're bringing Travel + Leisure's editorial to a new level by creating richer and more engaging experiences for our sophisticated readers - we want to surprise these frequent travelers with new ideas and intriguing places they don't already know. The print magazine, already the largest-circulation travel title out there, is now more immersive, luxurious, and inspirational which is what this audience is looking for from print in an age when the information-seeking consumer turns to the internet. Meanwhile, the website will effectively deliver the kind of up-to-the-minute intelligence and helpful content from all over the world that consumers expect online from a brand like Travel + Leisure."