Tribune Publishing & Women’s Wear Daily Band Together
A unique partnership has emerged between Penske Media Corp and Tribune Publishing Corp. Tribune Publishing's Los Angeles Times will distribute content from PMC's fashion industry news brand Women's Wear Daily to its readers via LATimes.com. WWD's new weekly print product, which launched in April, will be sent to select Tribune Publishing subscribers 12 times a year beginning in September, just in time for New York Fashion Week. Tribune Publishing will also distribute WWD content to other markets including Chicago, San Diego, and South Florida through Chicago Tribune, Sun Sentinel, and The San Diego Union-Tribune and their websites.
The partnership enables WWD to take advantage of the reach and audience of Tribune Publishing's large market newspapers while Tribune Publishing gains niche content for its websites.
"Leveraging Tribune Publishing's impressive reach to readers opens up an exciting opportunity for WWD and its sister publications," said PMC chairman and CEO Jay Penske in a press release. "When PMC acquired the Fairchild publications late last year, one of the first opportunities we saw for these revered brands was expanding their audience in markets beyond their traditional and deeply rooted Manhattan readership, and in The LA Times and Tribune Publishing, we found the right partner to take advantage of that opportunity."
Read the full press release below.
LOS ANGELES - Penske Media Corp. and Tribune Publishing Company today announced that WWD, PMC's industry-leading fashion and beauty publication, will appear on LATimes.com and also be distributed to select Los Angeles Times, The San Diego Union-Tribune, Chicago Tribune and Sun-Sentinel subscribers 12 times a year, starting in September, surrounding New York Fashion Week.
Under the agreement, WWD's insider fashion industry access and coverage, rich photography, artful layouts, deep analysis and enterprising journalism will be made available to discerning consumers in key U.S. markets including Southern California, Chicago and South Florida, among others. In addition, WWD's timely digital content will supplement the fashion, retail and beauty coverage the Los Angeles Times already produces for LATimes.com.
"This partnership will allow us to provide even better coverage of fashion to our audience," said Austin Beutner, publisher and chief executive officer of The Los Angeles Times and The San Diego Union-Tribune under the California News Group. "California is where America comes to see its future, including the latest fashions."
The first distribution in early September will initially be delivered to subscribers of The Los Angeles Times, Chicago Tribune, Sun-Sentinel in South Florida, and The San Diego Union-Tribune, with the majority of distribution targeted for the Chicago and Los Angeles markets. In addition to WWD, over the span of 12 months the Tribune newspapers' key subscribers will also receive two issues of Footwear News along with one joint beauty-focused issue from Beauty Inc and a watch and accessories special issue. Target readership will be more than 200,000 throughout the alliance.
"Leveraging Tribune Publishing's impressive reach to readers opens up an exciting opportunity for WWD and its sister publications," said PMC chairman and ceo Jay Penske. "When PMC acquired the Fairchild publications late last year, one of the first opportunities we saw for these revered brands was expanding their audience in markets beyond their traditional and deeply rooted Manhattan readership, and in The LA Times and Tribune Publishing, we found the right partner to take advantage of that opportunity."
"This distribution arrangement underscores the value of WWD's industry-leading journalistic content as well as Tribune Publishing's impressive reach to the right readers," said WWD editor in chief Ed Nardoza. "We're excited new readers will discover WWD's print weekly edition along with our timely online content."
In April of this year, after 105 years of leading news coverage of fashion, beauty and retail, WWD launched its new print fashion-news product that subscribers across these essential markets will now see.
In addition to innovating beyond its print daily with the new weekly print product, WWD continues to lead the industry with thorough and consistent daily news coverage at WWD.com, along with its subscriber-only daily digital product. Earlier this year, Footwear News also launched a refreshed print product along with the brand's first dedicated online destination at Footwearnews.com.