Troy Young Named President of Hearst Magazines Digital Media
NEW YORK, May 9, 2013 — Hearst Magazines President David Carey today announced that Troy Young has been appointed president of Hearst Magazines Digital Media. Young will oversee the digital content, technology, operations, product and business development strategies for the magazine division’s 26 online brands, which reach 63 million unique visitors and total 643 million page views monthly. He will start in the newly formed role on May 13 and report to Carey.
Young, a digital media executive and entrepreneur with 20 years of experience in digital publishing and advertising, was most recently president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product and brand strategy, built and led the marketing, sales and editorial organizations, and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite and created a groundbreaking advertising approach and engagement pricing model, growing the company to $100 million in revenue.
Before Say, Young was chief experience officer of the Omnicom digital agency Organic, advising on strategy and creating award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29—the digital media and e-commerce website in which Hearst is an investor—BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge.
“Pure-play digital companies and agencies move at warp speed, and Troy has been an integral part of that landscape since its inception,” Carey said. “He’s incredibly strategic and will bring the pulse of a startup to our world-class brands, focusing on content quality, velocity and accessibility on all platforms, as well as developing our video storytelling and creating new revenue streams. Big companies increasingly need to think and act like early-stage businesses, quickly iterating products, and Troy's pure-play experience will enable Hearst to accomplish that.”