Executive Briefings - Fast Stats: Twitter Struggling With Retention Rate
Twitter Struggling With Retention Rate
More than 60% of Twitter registrants do not return to use Twitter the month following sign-up, Nielsen Online reported in April. However, this number is down from 70% in most of the previous 12 months.
Social Media Engagement Deepens
There are 87% more social media site users now than in 2003, with 883% more time being devoted to those sites. In February, social network usage exceeded Web-based e-mail usage for the first time. In the past year, time spent on social networking sites grew 73%.
Source: Nielsen Online
List Prices on the Decline
Permission-based business-to-consumer e-mail list prices fell 19.33% in Q1 of 2009, compared to the same period of 2008. Permission-based business-to-business e-mail list prices declined just 1.36% for the quarter.