Two-thirds More Consumer Mags Launched in Q3 than During Same Period in 2005
Forty-seven consumer magazine launches were announced in the third quarter of 2006, according to research conducted by Magazine Publishers of America (MPA). This is an increase of 34.3 percent over the same period last year. Among the new titles launched were: 17 lifestyle titles, 14 magazines for the affluent sector, 13 magazines for men, 12 magazines for women, and nine new titles targeting African-Americans.
During that same period, 40 magazine digital initiatives were announced, according to MPA. MPA aggregates the information by reviewing publicly available information in news articles and press releases. Among the new initiatives announced in the third quarter of 2006 were mobile networks, podcasts and video content for Web sites and mobile phones.
“The initiatives we’ve tracked illustrate the tremendous growth and innovation taking place on magazine digital platforms,” said Nina Link, president and CEO, MPA. “Magazines are going boldly beyond the print page to reach their readers 24/7.”