UBM Canon Announces Online Strategy for Plastics Industry Media Brands
(Press Release) Los Angeles, CA, March 28, 2011—UBM Canon, the leading B2B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, announced today that it is refocusing its plastics industry media business exclusively on a multi-channel, online strategy via its leading brand PlasticsToday.com. The move aligns with UBM Canon Publishing's focus on digital-first products that inform and empower advanced manufacturing communities and platforms connecting buyers with sellers.
"Media consumption across all industries has changed and the plastics industry is no different," said Stephen Corrick, Vice President and Executive Director of UBM Canon Publishing. "Plastics professionals throughout the world have identified the Internet as their primary source of business information and the preference for digital media is even more pronounced in the industry's fastest-growing markets of China, Brazil and India."
Corrick continued, "The time is right for UBM Canon to take the lead and dedicate all of our resources to the channels that best serve our audience of plastics professionals and deliver return on marketing investment to our customers."
A cornerstone of UBM Canon's strategy to grow its offering in the plastics market is to leverage UBM's leading technology platforms, including UBM Studios (the world's leading virtual event provider) and Qmed.com (the world's leading medical device supplier sourcing platform). UBM Canon will also take advantage of UBM's global infrastructure, particularly in Asia and South America, to expand its reach and targeted content for key emerging markets.
Jason Brown, Vice President of Digital Media for UBM Canon, stated, "We are excited to focus our deep plastics industry knowledge, digital media expertise and investment on the media channels that allow us to truly inform, empower and engage the global plastics community. This is a natural transition for our products in the plastics market and one that allows us to partner with our clients to build highly customized, results-driven programs targeting key market segments."