Uptown Magazine Increases Rate Base, Enhances Local Coverage
Uptown Magazine, a luxury lifestyle publication for African-Americans, announced Tuesday it will increase its rate base, from 200,000 to 225,000, and up frequency of publication from six to eight issues a year in the markets it serves. The circulation increase comes in combination with an expanded push to target content specific to local markets.
Uptown currently serves New York, Chicago, Charlotte, Atlanta, Washington D.C., Philadelphia and Detroit, as well as publishing a national edition.
In addition to its "About Town" feature, covering dining, nightlife and entertainment, and sections covering the local social scene like "H List" and "Clique," new features will explore specific elements of upscale living, such as spas or real estate, as they relate to affluent African-Americans.
Philadelphia will be the first market to see the expended coverage.
"Our readers are a very sexy crowd who are always on the right side of the velvet rope," Editor-in-Chief Keija Minor said in a press release. "I'm excited about our expanded regional coverage in Philadelphia and the addition of local editors on board, as they are completely plugged-in and have long been tastemakers in their respective cities."
Minor also told Media Bistro's Fishbowl NY, "The fact that Uptown has doubled the number of issues published annually since our start in 2004 is a clear sign of the ongoing growth of the affluent African American consumer. Our recent decision to devote additional pages to local content underscores our commitment to reaching consumers and advertisers on a local level."
Founded in 2004, Uptown Magazine delivers fashion, lifestyle, political and entertainment content through Uptown Magazine, UptownLife.net and signature events.