USA Today Partners with Good to distribute the Good Digest
USA Today has partnered with Good, the integrated media company for people who want to live well and do good, to distribute their new print publication, the Good Digest, which spotlights select individuals and organizations finding interesting solutions to difficult problems, nationally on Friday, Feb. 13. Sponsored exclusively by Lexus and inserted into every copy of USA Today, the Good Digest will reach 3.6 million readers.
"Partnering with USA Today has given Good the opportunity to reach millions of new readers across the country," said Craig Shapiro, president of Good. "Not only will Good be able to promote Lexus' hybrid campaign to a broad audience, but we will also be able to amplify its messaging that good things are happening today by tying it to content that focuses on those driving positive change today."
"USA Today has always been more interested in what unites us as a country, than what divides us," said Susan Lavington, senior vice president of marketing for USA Today. "By working with Good and Lexus, we hope to give our readers some new ideas of how to work together to make a positive impact in this world."