USPS Mails Deliver Magazine
The United States Postal Service (USPS) recently mailed the premiere issue of Deliver magazine to help companies promote their services through direct marketing.
The bimonthly magazine provides tips and guidelines from leaders in the corporate and direct marketing industry to maximize the success of direct marketing, according to the USPS. The initial goal is for Deliver, published by Campbell-Ewald Publishing, to reach 350,000 corporate marketers.
"The magazine's goals are to bridge the direct mail world with advertising, to drive recognition of direct mail as a critical component of any multichannel marketing effort and to stimulate increased consideration and use of direct marketing by top U.S. brands," says Anita Bizzotto, USPS chief marketing officer.
Editorial content comprises feature articles and editorials that focus on direct marketing strategies. The content in the premiere issue featured marketing tips from Peppers & Rogers, Carlson Marketing Group and John Costello, executive vice president of merchandising and marketing of The Home Depot.
The magazine is produced from the main office of the USPS in Washington, D.C., which will monitor the publication's effectiveness during certain research points through the first year.
"Deliver demonstrates that there is a place for direct mail in every multichannel marketing campaign," says editor Patrick O'Connell. "Mail is the best communications medium for a business that wants to drive desired consumer behavior."
"A custom magazine like Deliver provides one-on-one tools to form a connection with customers that is totally unique compared to any other form of marketing communications," says Jeremy Morris, senior vice president of Campbell-Ewald Publishing.
