Variety.Com Unveils Comprehensive Redesign
“What we’re looking at with Variety.com is a ground-up rebuild,” said Penske. “We changed the entire technological infrastructure.” The new Variety site resides on WordPress VIP, as do all PMC sites.
Earlier this week, Penske announced a number of changes at Variety, which was purchased by PMC in October 2012. Among the changes were naming Claudia Eller, Cynthia Littleton and Andrew Wallenstein as the outlet’s three new editors-in-chief, in addition to bringing on former Ad Age television editor Brian Steinberg as Variety’s new senior television editor. In addition to the new, paywall-free website, the print edition of Variety will move to a weekly, on-Tuesdays publication, supplemented with as many as 75 special issues a year.
Source: Press Release