Video: How Pew Research Uses Data to Improve Content Strategy
It’s easy to become overwhelmed with data. Many publishers collect millions of data points about reader behavior on their websites, newsletters, apps, and social media accounts every day. It’s difficult to make sense of all this information, but there are some simple ways that publishers can put consumer data to use and improve how they create and deliver content to their readers.
During a recent Publishing Executive webinar, Michael Piccorossi, director of digital strategy at Pew Research shared how he and his team use tools like Parse.ly, Google Analytics, and Chartbeat to improve their content and user experience. Piccorossi says simple tactics like A/B testing can make a big difference in user engagement and audience acquisition.
Watch the video below to learn how Pew Research is using data analytics to improve its content strategy and user experience. This video is excerpted from the webinar “Trend vs. Reality: Using Content Analytics to Demystify Online Publishing.” Watch the full webinar here.