Vintage Magazine Proves There's a Market for the 'Beautiful, Informative and Novel'
INBOX: Why, in your opinion, does print still matter—and why do you believe it will continue to matter going forward?
SHERMAN: Based upon the response to Vintage Magazine, it seems that people will respond to a magazine that is beautiful and informative and novel, despite the assertion by many that the (hey)day of print has come and gone. Rather the time is ripe to showcase the possibilities of the printed page. Printing techniques and graphic design programs allow for effects that, in the case of Vintage Magazine, bring history to the fore in new and exciting ways.
The world is indeed consumed with digital, but people are as concerned with the device providing the digital content. The winding lines wrapping around Apple stores to obtain the latest Apple phenomenon (no matter the economy) are testament to the fact that the look and touch and feel of an actual object—especially when it is beautiful and informative and novel in every way—still count.
The advancement of technology should not be deemed antithetical to the advancement of/existence of print. Au contraire. Here's to the future.