VNU Changes Name to The Nielsen Company
VNU, a global information and media company with dealings in more than 100 countries, has changed its name to The Nielsen Co. The move underscores the strength of the company’s strongest brand name, Nielsen, the television ratings service, according to Nielsen executives.
“Nielsen is one of the great names in the information-
services industry,” said David L. Calhoun, chairman and CEO of The Nielsen Co. “For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organization, and it is now the name under which we will go to market,” he said.
In conjunction with the name change, the company launched a new corporate Web site, www.Nielsen.com. The company, also known for its business magazines Billboard, The Hollywood Reporter and AdWeek, among others, will begin rolling out a new graphic identity to all of its Nielsen businesses throughout 2007.
“Nielsen will be the primary name and branding that will be adopted in every part of our business,” Calhoun said.
VNU was purchased for $9.7 billion in May 2006, by a group of private equity investors, and is now undergoing a major company reorganization, which calls for a 10-percent cut of its total work force.