Webcasting Sidebar 1
Obstacles to Expect?
Kamikow: “Our greatest stumbling block was and is convincing speakers they need to go through training and rehearsal.
A classic case was the speaker in our first event. He said he’d done countless webinars and did not need training. The event started, he closed the door to his conference room, locked it, put on a headset and proceeded to give his presentation without realizing he had to push the control key. We had dead air for about five minutes while his assistant was pounding on his door unable to get his attention. It was almost a nightmare.”
Pulizzi: “Two areas publishers might have issues with are the tech provider and project management. They need a good manager to ensure all participants are trained, calm and on time. While outsourcing might ensure you get the best technology, it helps to have an in-house manager—someone who likes to tinker with technology, has innate sales skills and likes to talk with people.”