Editor's Note: Free Webinar on Ad Production Automation
On Wednesday, June 16 at 1 p.m. EST, Publishing Executive will host a webinar sponsored and produced by SendMyAd, "Ad Production Automation Equals Increased Profitability."
Publishers looking to trim labor costs while building greater efficiency and accuracy into the ad submission process are increasingly adopting browser-based ad portals. Ad portals ensure that all ads received from advertisers are ready to go into production; publishers no longer need to devote time to open and preflight files received from advertisers or waste valuable time chasing advertisers to correct problem ads.
Steve Romeo, Director of Strategic Sourcing at Hachette Filipacchi Media U.S. and Robert Fenikowski, Prepress Manager of Hachette Filipacchi Media U.S. will share their experiences selecting and implementing ad portals. They will discuss what to consider when selecting an ad portal, how to introduce an ad portal to your advertisers and how to streamline internal workflows. The webinar will be moderated by Gary Dolgins, director of sales and marketing at Blanchard Systems Inc.
The webinar will last one hour, during which attendees can submit questions directly to the panelists for a live Q&A session. Registration and attendance are free.
For more information and to register, click here.