How Wired, The New Republic & Foreign Affairs Are Evolving Their Revenue Models
Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more.
At the Publishing Executive Live Evolution Summit on September 29th, attendees will hear how Wired, The New Republic, and Foreign Affairs have developed new and innovative revenue streams.
No doubt, providing content marketing services is a growing piece of the pie for many publishers. Just as one example, last week Digiday reported that two-thrids of Wired’s revenue is from digital and that branded content is the reason why.
At the Evolution Summit, our panelists will explore how they’re growing revenue, what new product launches have been most successful, and how they’re growing and monetizing audience in unique ways. Speakers will include Kim Kelleher, Publisher & Chief Revenue Officer, WIRED & Ars Technica; Lynda Hammes, Publisher, Foreign Affairs; and Amelia Pisapia, Director, Novel, The New Republic.
The Publishing Executive Live Evolution Summit is a VIP, invite only event. For more information on attending Publishing Executive Live, please contact publisher Matt Steinmetz at firstname.lastname@example.org.
Roundup of panels below.
> How Publishers are Adapting in the Multimedia Universe
True evolution requires more than revising revenue strategy and launching new products. It often requires that publishers alter the very character of their organizations. It requires changes in sales approach and talent strategy. It requires collaboration across audience data, content, and revenue strategies. It requires a more nimble, collaborative, and empowering culture. This session will explore how are publishers are making the organizational changes -- talent, culture, management -- needed to thrive in the multimedia universe.
Diego Sanchez, Executive Director of Digital Business Development, Rodale
Gautam Ranji, SVP of Licensing and Business Development, Hearst Magazines International
Aneel Tejwaney, CTO, Reader’s Digest Association
Moderator: Adam Reinebach, President, Responsive Partners
> New Products & Revenue Streams for Magazine Publishers
How are smart publishers growing revenue? What new product launches have been most successful? How are they growing and monetizing audience in unique ways? This panel will take a look at how publishers have grown video, events, ecommerce, premium content, marketing services, podcasts -- and what’s on the horizon.
Kim Kelleher, Publisher & Chief Revenue Officer, WIRED & Ars Technica
Lynda Hammes, Publisher, Foreign Affairs
Amelia Pisapia, Director, Novel, The New Republic
> The Smart Content Revolution: The Intersection of Content, Data, and Technology
Content has always been publishers’ bread and butter, but more than ever publishers are leading their revenue strategies with content that resonates with audiences and delivers on advertisers’ objectives. This panel will explore two ways content is becoming more intelligent: through technology and data enablement, and through savvy content strategy and execution.
Brendan Spain, US Commercial Director & Global Client Relationship Director, Financial Times
Stephanie Salmon, VP Data & Information, U.S. News & World Report
Rick Thompson, President & Co-Founder, Greentech Media
Moderator: David Lipsey, Partner, Media & Entertainment, Optimity Advisors
Related story: Video: Does Your Sales Team Need a Reboot? Yes.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.