With a Capital C
Detruit believes that by beginning the digitization process as far back as 1997 without actually moving to CTP until 1999, "It gave [the magazine] more time to get advertisers to submit less copydots." Simultaneously, Cadmus was in the process of revamping its presses. "At the time, they were [printing] on a large-format system, but we didn't have a large-format CTP system. But by January 2000, we got a large-format device that would suit [Central PA's] press run," he explains.
A group effort
The same way the magazine's advertisers evolved, so has Fasano. Whereas she once sorted through film and bluelines, she now spends her production time differently. "I do some in-house scanning and image-editing. I troubleshoot and check any problem ads," she says.
She also updates information sheets as new technologies emerge, an important step that not only helps advertisers get on the same page with production, but also encourages editorial and design departments to be in sync. Because the magazine is operated by a TV and radio broadcasting company, these departments meet multi-media projects. Explains Fasano.,"I schedule projects for on-air graphics and corporate work." In essence, materials that are prepared for print may also be reconfigured for television and radio campaigns.
No such thing as a stupid question
Settled into CTP in 2002, Fasano says she often meets questions from fellow publishers about the conversion process in retrospect. "Most of the [questions]," says this veteran, "revolve around digital ads because that is the spot where we all have the least control." She says that when the process is expanded outside the four walls of the office and into the hands of clients, people have a tendency to get nervous about the prospect of succeeding, which attributes to fears about CTP conversion in the first place. She advises that concerns are secondary to good communication, however, and that with dialogue on behalf of the printer, advertisers and production team, progress is possible—and relatively painless.