Workforce Management Magazine Gets a Face-Lift
CHICAGO, Aug. 8, 2013 /PRNewswire/ -- Workforce Management, the business magazine serving the needs of human resources professionals since 1922, will undergo a major redesign with its September issue, according to executives at MediaTec Publishing, who acquired the publication in January.
In announcing the redesign, Norman B. Kamikow, MediaTec president and editor in chief, revealed the company began planning the overhaul during the due diligence process that was part of the acquisition from Crain Communications Inc. An extensive readership survey conducted in October 2012 was the starting point.
The magazine's editors also recruited a blue-ribbon editorial advisory board composed of senior HR executives from a diverse group of organizations including IBM, BAE Systems, Sodexo, General Mills, the U.S. Office of Personnel Management, Lowe's Cos. and DreamWorks. Industry thought leaders Dave Ulrich of the University of Michigan, Workforce contributor and veteran blogger Kris Dunn and attorney and employment law expert Jon Hyman round out the board.
"Media consumption has changed, but an overwhelming percentage of Workforce readers are telling us they first turn to industry websites and magazines to get news and information about human resources and workplace management," said Kamikow. "One cannot underestimate the importance of the print publication to the mix. It forms the basis of all we do on the Web, in our newsletters, live and virtual events and lead generation program.
"Research shows readers give us very high marks for the quality of our writing and the breadth of the topics we cover, but they want more," he said. "The executives who read the magazine tell us they want quick but thorough reads, sharable data that boils down a trend or direction, and actionable news and insight on timely, relevant topics."
The new look will include:
- More content aimed at the needs of senior HR leaders, including expanded feature coverage, industry news and analysis, adding up to a 100 percent increase in editorial pages.
- Thought-provoking commentary from industry-leading columnists.
- Fresher, tighter and more impactful reader-friendly design.
- Engaging cover art and photography along with a redesigned table of contents.
"Our new tagline, 'Business, Strategy and Management,' succinctly sums up our focus," said Mike Prokopeak, vice president and editorial director. "We will provide readers critical insight into the business side of human resources - the deep and lasting strategies at play and management advice and analysis for making HR a more effective resource for organizational growth."