Working Mother Media Founder on Succeeding with a Single Title
Evans: Yes, we’re always growing. Our latest growth is [that] we’re going global with our events. We’re doing an event in Brazil and then next year in Bangalore, India. We’ve done them in Canada, in Toronto, and we’ll probably be going to Europe as well. These are conferences where we link together the Diversity Best Practices members with our WMM town-hall format. We’re creating what we call off-shore events where in Brazil, we have our practitioners meet on day one to talk about doing business in South America from a diversity perspective, and then day two, we have our Advancement of Women Town Hall, so it combines both organizations together into one big event. … It gives us a global expertise. Also, a lot of our clients are huge global companies, so they’re doing half of their business at least outside of the United States, and they want us to keep up with them. It’s a challenge for us, but we’re meeting it.
We also have new initiatives that will become events as well; for example, we now have the Best Law Firms for Women. That’s going to be a list and stories published in the September issue [of the magazine], and then we have a luncheon on Sept. 24 for the best law firms.
Inbox: The Best Companies for Women feature has become synonymous with Working Mother magazine. Why has that feature resonated with readers for so long? How has this feature helped to shape the identity of Working Mother?
Evans: It’s our oldest initiative; it’s now 22 years old. And there’s no end in sight to its importance because women need to navigate this very interesting path between work and life. The more aware the country as a whole gets, other people want to navigate this [path] too. So it’s not just for mothers, but really also for all of us who are looking at how do we live full lives, how do we fit it all in. So people who have elder-care issues, people who just want the chance to run a marathon, people who want to be healthy, all these people are looking at the issues that Working Mother brought to the forefront with our 100 Best. … We were the only ones out there crying in the wind for a long time, but [work-life balance] has become a very key issue now for politicians, schools and corporations.