Yahoo Launches SmartAds for Custom Display Ads
Yahoo Inc. yesterday unveiled Yahoo SmartAds, an advertising platform that allows marketers to deliver display ads to targeted audiences. SmartAds is the product of new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into customized display ads.
“Yahoo’s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand,” says Todd Teresi, Yahoo’s senior vice president of display marketplaces. “By enabling marketers to reach consumers on a more tailored basis and helping creative agencies support those customized campaigns, we can provide an even more engaging, relevant online experience to the more than 500 million users of Yahoo branded products and services.”
Yahoo is phasing in use of the SmartAds platform, making it available first on its owned and operated properties to travel industry advertisers in the United States. The company plans to expand it to additional vertical industries over the coming months.