Yale Publishing Course Helps Industry Leadership Manage Change
This summer Yale Publishing Course (YPC) is marking its 5th anniversary of bringing together top publishing industry leadership for a week of learning and networking. The program aims to help publishers manage market disruption and provide a comprehensive view of where the industry is today and where it's heading.
Geared toward mid- to senior-level publishing professionals, attendees will get an inside look at the innovations and mistakes that occur behind closed doors at leading publishing houses and gain the skills to become more effective leaders. "Given the astonishing rate of disruption and innovation in the publishing industry today, it is increasingly hard to keep up with new ideas and trends," says Tina C. Weiner, director of YPC. "I believe there is a real need for a program like the Yale Publishing Course which gives professionals the opportunity to step away from their particular silo and daily routine and have the time to think about larger issues."
YPC consists of two programs: "Leadership Strategies in Magazine Media" and "Leadership Strategies in Book Publishing." Each year YPC offers a refreshed curriculum addressing the most pertinent issues of the day in publishing. It also has ample networking opportunities: Participants become part of the YPC Global Network, which consists of more than 400 alumni from more than 40 countries.
Overall, a wide-view, cross-pollination of ideas is at the heart of the program. The goal is to bring together industry experts and faculty from the Yale School of Management who have different points of view from your usual network of colleagues, says Weiner. "Our topics and speakers are carefully selected and delve deeply and candidly into the issues that correspond to their individual areas of expertise. Coupled with the varied curriculum is ample time to compare notes outside of the classroom with peers from all over the world. I've been told by attendees that their week at Yale is a transformative experience that energizes them and allows them to move into new phases of their careers with a greater sense of confidence."
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.