Adam Solomon

Adam Solomon

As Chief Marketing Officer, Adam leads Lotame‘s global marketing and product teams in helping publishers, marketers and agencies solve complex business challenges with unstacked data solutions. His diverse experience balances art and science, and includes stints as an aerospace engineer and patent attorney, plus 21 years in consumer media and marketing technology in leadership roles at Viacom Media Networks, Time Inc., Hearst, and PebblePost. Adam is co-inventor on four issued U.S. patents related to interactive video advertising technology.

2020 Data Predictions for Publishers

It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with their audiences and create new opportunities for advertisers. For marketers, audience acquisition and engagement are paramount. But as investments in data ramp up, so do…