Bill Alena

Bill Alena

Bill Alena is CRO of Kiip. He was formerly CRO of Meet Group, responsible for monetizing inventory for one of the world’s largest mobile publishers.

The Internet Cookie Is Dead, and Marketers Should Plan for a Content-First World

You’d be hard pressed to find anyone in the digital ad business who didn’t understand that the cookie’s days were numbered. But the news of Google Chrome's privacy updates showed there are very few people willing to admit that the cookie is already dead; it just hasn’t been buried yet. Here's why marketers will need to move past the cookie and look toward a content-funded future.