Dan Eldridge

Dan Eldridge

Dan Eldridge is a journalist and guidebook author based in Philadelphia’s historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city’s only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.

Disruption Needs to be Part of Day-to-Day Processes of Publishers

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

How TheStreet.com Used Data Modeling to Boost Renewal Rates and Price

In the relatively world of online publications featuring financial news and analysis, there certainly aren't many that can claim to have the sort of cache and name recognition of TheStreet.com. Today, TheStreet, Inc. boasts a rather formidable B2C unit featuring a suite of free newsletters, premium subscription products, an app, and more. Launched in 1996,…

To Launch a PWA, Forbes Had to Change Its Culture First

In the online world, and in particular mobile, the old adage “time is money” rings true. Publishers with slow, unreliable mobile sites risk high bounce rates and missed revenue opportunities. That was the challenge Forbes faced last year when it compared the start render time -- how long it takes for the first content element…

8 Trends & Takeaways From the FUSE Media Summit Keynote

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

A Look at the Many Models for Publisher Ecommerce

We've been using the internet to tell stories for 20 years now, and for nearly as long publishers have also been using the internet to grow revenue by selling ancillary goods: from T-shirts and coffee mugs to niche enthusiast and B2B products. But in the last three to five years, the worlds of content and commerce have combined in ways rarely seen before.

Publishers Diversify Their Businesses with Innovative Brand Extensions

As the realignment of the publishing industry continues, a new normal seems to have emerged: one in which tenacious publishers must consistently create entirely new sources of revenue and extend their brands into new, profitable territory. In recent years, publishers have repurposed their content into new formats (ebooks, TV, streaming video, podcasts), launched thought-leader conferences and enthusiast events, and developed direct-to-consumer or affiliate ecommerce platforms. These nontraditional ventures have become nearly as important to publishers as the ad sales and subscription revenue they once relied on almost exclusively.

Beautifully Designed Eight by Eight Engages a Global Audience

Named after the dimensions of a regulation soccer goal, Eight by Eight is a lavishly produced magazine marked by its exceptionally well-executed design and illustrations. And although the growing popularity of soccer among U.S. audiences certainly hasn't hurt the book's slow-but-steady growth, Priest, Lee, and marketing director Cooper Lemon point out that because Eight by Eight is intended for a global audience, social media efforts and the creation of free online content have become crucial to its continued success.

Glossy Anglers Journal Proves the Power of Niche

Anglers Journal chronicles the saltwater fishing lifestyle. But with its boutique-style production and its abundance of original photography -- not to mention 100-plus perfect-bound pages of literary musings by noted journalists -- this is clearly a magazine that's been designed for prime coffee table real estate.

The Washington Examiner Rises from the Ashes of Newsprint

For just over eight years, The Washington Examiner existed as a conservative-leaning daily tabloid that covered local news in the nation's capitol. But in March 2013, the paper's parent company announced an unexpected about-face: The newspaper was folding, and being retooled as an online publication and a weekly print magazine with a focus on politics and policy.

Garden & Gun Publisher Rebecca Darwin Discusses How She Created The New Yorker of the South

Garden & Gun today enjoys swiftly growing subscription and circulation numbers -- interestingly, 41% of its readership is located outside the Southeastern states-while its ecommerce site and busy schedule of events have led to healthy revenue streams. Below, Darwin discusses the unique personality of the magazine, and the management decisions that have kept it alive and thriving for seven years.

Say Media CEO Matt Sanchez on Building A Robust Digital Infrastructure

Say Media has lately been making headlines for its prowess in the online publishing space. In fact, there's a good chance that at some point you've been sucked into the digital rabbit hole of one of Say Media's 16 online magazines, which it refers to as "brands."