Gerri Knilans

Gerri Knilans

Gerri Knilans is the president of Trade Press Services, marketing communications strategists since 1995. Trade Press Services helps clients stay connected to their target audiences with the right message, at the right time, using the right medium. For more information about building your business, increasing name recognition in the marketplace, developing a competitive edge, and becoming a recognized industry leader, please call (805) 496-8850 or visit the company website at www.tradepressservices.com.

How to Recruit Contributors Nimbly & Inexpensively

It’s no secret that publishing used to be easier before the Internet era. The business model was straightforward: generate revenue from advertising and subscriptions and pay for editorial content. As digital outlets have become more prevalent and far-reaching, paid magazine and newspaper subscriptions continue to dwindle, and advertisers are forced to seek new ways to…