Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Google Ads users know Oct. 30 is the actual witching hour.
Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more
Facebook prioritized content from users’ friends and family in its January announcement of a News Feed change. This algorithm
They’re ads. Facebook is calling its new option for marketers “sponsored messages,” but the essence of what Facebook Messenger now
Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all
Many marketers had their doubts about whether digital ads were worth the money they were paying, because they didn’t have the “last click” of the brick-and-mortar sale. Now, Google is linking that sale to the ad touchpoint, the search giant revealed last Tuesday. “Attribution” isn’t exactly a sexy term to marketers, but “sales,” “revenue” and…
Maurice Bakley seems almost like an e-mail evangelist. Even though his business operates in many channels, e-mail is still at the center of his business.
One of the scariest phrases a magazine publisher will ever utter about a budget is, "I don't know." But more and more publishers are becoming comfortable with those words for 2010.
In July, following its Open Government & Innovations (OGI) Conference in Washington, D.C., Falls Church, Va.-based 1105 Government Information Group wanted to keep the event's momentum going. The event had been tweeted about 4,423 times, making the conference's hashtag, "#ogi," the No. 4 trending topic on Twitter during the event. So, 1105 decided to create a "TweetBook"—a compilation (in PDF format) of all the tweets—which conference attendees could download from the OGI Web site after the event.
In August 2008, at a time when many magazines were folding, L. Londell McMillan—an entertainment lawyer, real estate developer and part owner of the New Jersey Nets—snapped up the ailing brand The Source with plans to revamp the New York-based "Bible of Hip-Hop Music, Culture and Politics." He went to work quickly. By December, McMillan's efforts had won back major advertisers such as Sony, Warner Music Group, the Army and the Navy. In February, the magazine announced that it had eliminated $3.75 million in outstanding debt—a sum that McMillan, who is co-owner and executive publisher of The Source, personally secured in financing to free the brand from this burden.