Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.
Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers who are upset about losing third-party tracking capabilities on Chrome later this year. Pushing Google…
The Super Bowl is a marketer’s dream, but brands that target ads to binge-watchers are also finding captive audiences.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Google Ads users know Oct. 30 is the actual witching hour.
Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more
Facebook prioritized content from users’ friends and family in its January announcement of a News Feed change. This algorithm
They’re ads. Facebook is calling its new option for marketers “sponsored messages,” but the essence of what Facebook Messenger now
Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all
Many marketers had their doubts about whether digital ads were worth the money they were paying, because they didn’t have the “last click” of the brick-and-mortar sale. Now, Google is linking that sale to the ad touchpoint, the search giant revealed last Tuesday. “Attribution” isn’t exactly a sexy term to marketers, but “sales,” “revenue” and…
Maurice Bakley seems almost like an e-mail evangelist. Even though his business operates in many channels, e-mail is still at the center of his business.