A recent branded content campaign that Optum created with the Washington Post’s WP BrandStudio made the bold move of educating health system stakeholders and consumers about the opioid epidemic and advocating for a point of view about how to solve the crisis.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
The title of CMO is at once desirable and perhaps outdated at some organizations.
Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.
Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers who are upset about losing third-party tracking capabilities on Chrome later this year. Pushing Google…
The Super Bowl is a marketer’s dream, but brands that target ads to binge-watchers are also finding captive audiences.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Google Ads users know Oct. 30 is the actual witching hour.
Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more
Facebook prioritized content from users’ friends and family in its January announcement of a News Feed change. This algorithm