Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

How Google's Cookie Restrictions Could Benefit Advertisers and Publishers

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers who are upset about losing third-party tracking capabilities on Chrome later this year. Pushing Google…

Amazon Retargeting to Challenge Google

Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month

3 Gmail Changes: What You Need to Know

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more

Google Links Ads to Brick-and-Mortar Sales

Many marketers had their doubts about whether digital ads were worth the money they were paying, because they didn’t have the “last click” of the brick-and-mortar sale. Now, Google is linking that sale to the ad touchpoint, the search giant revealed last Tuesday. “Attribution” isn’t exactly a sexy term to marketers, but “sales,” “revenue” and…

Budgeting in Uncertain Times

One of the scariest phrases a magazine publisher will ever utter about a budget is, "I don't know." But more and more publishers are becoming comfortable with those words for 2010.