Jim Elliott

Jim Elliott
Are Your Salespeople Ready to Sell Integrated Proposals?

Many salespeople learned their craft by selling one or two products. But now buyers often want multi-platform, multi-product, integrated marketing solutions, and significant revenue can be lost by salespeople not equipped to create and sell them. Magazine salespeople must be able to sell everything from a brand's traditional print products to digital and mobile products, webinars, events, native advertising, branded content, and more.