Lou Ann Sabatier

Lou Ann Sabatier

Lou Ann Sabatier has 35 years of experience in the publishing industry. Ms. Sabatier has been deeply involved in all aspects of publishing; including strategic planning,business development, business and financial management, audience development, advertising sales, digital media and operations management. Currently Ms. Sabatier is Principal at Sabatier Consulting and Communications Director of 21st Century Wilberforce Initiative.

Former Ogden CEO Explains How Fostering Passion Lifts Engagement & Profits

Tapping into one’s passion can be a powerful fuel for any business enterprise, but it is particularly vital for the magazine business. Bryan Welch, the former CEO of niche media company Ogden Publications, says that staying true to his passions and embracing the passions of his readers was the secret to the success of Ogden’s…

5 Ways to Improve Native Ads While Maintaining Reader Trust

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Relevancy Fuels Success in Digital Marketing

Audience developers, it is time to reboot digital marketing strategies. Let's evaluate how the customer relationship is changing given new technology, increasing digital channels and consumers who are more selective.

15 Elements of an Effective Audience Development Program

For just a moment, let's put trends and tips aside, and take inventory of what constitutes a good audience development program. As our customers (readers, visitors, buyers, members, etc.) call for more and better in a world that is changing at breakneck pace, management expectations also continue to rise. Audience developers have more channels, tools and data to work with than ever before. While being told how easy it is to reach, engage and monetize customers, it has never been more difficult.

A New Way To Be a Player

If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on.

Monetizing Data: Don't Be Scared by Scarcity

Data has always had a seat at the corporate table, but now there is more of it, often tracked in real time. How do we bridge information into market intelligence?

A Mission to Innovate

A Marketing Enrichment Group at Christianity Today International fosters in-house training, collaboration across various marketing teams, and idea germination.

Ranging Far Afield with Afar Media

A sit-down with two executives for the inside scoop on "the best thing that's happened to travel publishing in years."