Marcelle Soviero

Marcelle Soviero
Big Idea: Publishing Must Continue To Diversify

The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These products will provide publishers new ways to sell more content to customers they already have a trusting relationship with. For example, now in our fifteenth year, early Brain, Child readers have children who are in their teens now. In order to keep our base of extremely loyal readers, we launched a Brain, Child special issue for parents of teenagers, which has been our biggest success to date