Melissa Campanelli

Melissa Campanelli
Think Ad Revenue Is All Going Online? Think Again.

While there is no denying the digital revolution, a new study by Publishing Executive, called the “2008 Publishing Advertising Trends Study,” shows that online revenue is not exceeding print revenue for most publishers … and the majority of publishers don’t expect it to—that’s right, ever. For the study, Publishing Executive worked with independent research company Readex Research to survey Publishing Executives from a variety of industry segments including business-to-business (b-to-b), consumer, association and professional publishing. More than 250 publishers participated. What did the study’s findings reveal? For starters, 89 percent of respondents said their organization’s current online revenue does not exceed its print revenue.