Mia Comic

Mia Comic

Mia Comic is an experienced Content Marketing Specialist working at Content Insights, a company set out to revolutionize the way content performance and audience behavior are measured. Mia is passionate about the publishing world, editorial analytics, as well as digital marketing and SEO.

How to Build Data Literacy in Your Media Organization

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is not enough. A tool is only as good as its user, so knowing how to interpret the data and act on it remains the crucial…