Mukesh Pitroda

Mukesh Pitroda

Mukesh Pitroda is the delivery director at Nerdery, a Minneapolis-based digital consultancy. He has more than 20 years of demonstrated success helping businesses create effective strategies and innovative solutions to increase engagement and operational efficiencies. His expertise centers on healthcare and technology, and he’s an eager learner currently absorbed in the world of IoT, AI, and blockchain.

How Domino’s Used AI to Better Understand Consumer Preferences

What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.