Phil Frost

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

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4 SEO Best Practices of the Past That No Longer Apply

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…