Rebecca Lieb

Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, NestlĂ©, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group’s digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company’s U.S. operations and grew the business to profitability in one year.

2 Ways To Avoid Native Ad Pitfalls: Transparency & Training

Ad blockers, banner blindness, skipped pre-roll ads, eroding email engagement rates, fragmented consumer attention across a panoply of screens, channels, and devices; the battle for consumer attention has never been more fierce or more difficult. At the same time, an ever-increasing level of automation in programmatic digital advertising is eroding effectiveness further. This in turn…