How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and browse stories there. Reviewing data from Parse.ly, Nieman Labs suggests that in 2018 about 20% of traffic to the average site came from search, with…
Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.
Uyen* Tieu is a cofounder and chief revenue officer of Rumble, a fully-integrated platform for news content providers to publish mobile content that has been working with news content producers since 2011 to create digital-mobile strategies. Prior to Rumble Tieu was the global head of ad sales strategy at Microsoft.
Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.
MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.
MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at email@example.com, or connect with him on LinkedIn or on Twitter @mvp_media.
Richard K. Kahn, CEO of eZanga.com, has been a leader in the online advertising industry since 1993. He founded SEM and search engine eZanga in 2003. Over the past 15 years, Rich has specialized in all areas of the Industry. In 1993, he organized and wrote an e-magazine that later transitioned into his next endeavor, the First Street Corporation, an Internet Service Provider. Mr. Kahn operated the First Street network out of his home and managed the customers and sales from an office nearby. In 2000, he sold the company to a publicly traded organization. In 2001, Rich joined AdOrigin Corp., a pay per click advertising network, as the COO.
Adam Reinebach is President of Responsive Partners, a consultancy focused on helping companies drive and align sales, marketing, and technology. He has 20 years of experience within the B2B information space, most recently as an EVP and managing director for SourceMedia, a B2B media company. He can be reached at firstname.lastname@example.org
Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
Jonny Kaldor is the co-founder and CEO, Kaldor Ltd (creators of Pugpig). Prior to co-founding Kaldor, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.
As president of LiveIntent, Dave Hendricks devises corporate strategies and tries to simplify marketing language. Before growing LiveIntent, Dave was executive vice president (EVP) of operations at PulsePoint (then known as Datran Media), where he worked alongside LiveIntent chief executive (CEO) Matt Keiser and ran Datran's ESP StormPost (nka PostUp). A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia. Dave was named one of Business Insider's "Top 100 Technologists" in 2011 and Alley Watch claimed he was one of 15 people "changing advertising" in 2014. He plays electric guitar and you should follow him on Twitter @davehendricks.
Scott Singer is a Managing Director at DDG Inc., a boutique innovation consultancy. He's a digital transformation, strategy & business development expert and has worked extensively with digital publishers in the news, entertainment, lifestyle, sports and finance sectors.
Jarred McGinnis is UK managing consultant at Ontotext, a semantic technology company. Jarred has worked with organisations, companies and universities doing interesting projects involving semantic technologies, and has previously worked with companies such as the BBC and Press Association. Jarred holds a PhD in Informatics from the University of Edinburgh.
John Morthanos is a circulation consultant specializing in niche and
special interest publications. He was Vice President Specialty Sales at
Curtis Circulation Company, Vice President Single Copy Sales at Primedia
Special Interest Publications and Cowles Magazines, Circulation Director
at Viare Publishing, and Circulation Marketing Director at Ziff Davis
With experience in product, graphic, and interaction design, Ryan leads the teams behind digital agency Fell Swoop's work for TIME Inc. and Condé Nast, delivering for titles such as The New Yorker, Entertainment Weekly, and PEOPLE. Prior to joining Fell Swoop, Ryan helped define the product vision for AdReady, an ad tech company and Evri, a semantic news startup, and served as the Creative Director for a financial services firm.
Jeffrey Litvack is the Managing Director of Xcel Advisors and CEO of ClearView Social. Previously he was Group President and Chief Digital Officer at ALM and head of global product development at the Associated Press. Jeff has received numerous awards for his ground-breaking work in transforming media companies to be digital and mobile first.
Robert Grainger had 15 years experience in magazines in the UK before co-founding Stonewash, building apps for publishers, in 2009. He served as the CEO of Stonewash until its sale in 2015 and has served on the board of SiiA (Europe), as well as being a regular speaker and commentator on the subject of digital media.
Nate Kristy’s B2B, SaaS, and services marketing expertise stems from over 15 years of industry experience in leadership and marketing development. As vice president of marketing for Automational, Kristy manages the marketing strategy, messaging and lead generation initiatives for the small business marketing and sales solution.
Eric Shanfelt is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. He now consults with B2B, enthusiast and regional media companies on their digital platform, audience, and revenue strategies. You can reach Eric at email@example.com.
A director with Mather Economics, Arvid Tchivzhel oversees the delivery and operations for all Mather consulting engagements, along with internal processes, analytics, staffing and new product and services development. He has led numerous consulting engagements that include econometric modeling, forecasting, economic analysis, statistics, financial analysis and other rigorous quantitative methods across multiple industries.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Peter Houston runs Flipping Pages Media, an independent consultancy and training firm, helping publishers build multi-platform success. He has run Guardian Masterclasses, spoken at Google’s ThinkPublishing and was formerly Editor-at-large for The Media Briefing. He now co-hosts the Media Voices Podcast, delivering a weekly take on the media news and guest interviews with senior players at a leading media organizations, from Facebook to Nieman Lab, The Economist to CNN.
Josh Payne is the Founder & CEO of StackCommerce, the web’s leading native commerce platform. With a network reach of over 500 million monthly visitors across more than 750+ publisher partners, the company provides turnkey solutions to monetize and engage online audiences through the seamless integration of content + commerce. These solutions include: full-service commerce shops, editorial, email, social, and in-feed product recommendations.
Scott is a strategic and media technology professional with over ten years of U.S. & U.K. client service and leadership experience. As Senior Vice President of North America for MPP Global, Scott is responsible for leading a cross vertical organization by assisting media and entertainment companies with identity management, CRM, and eCommerce solutions. Over the past three years, Scott has worked at the executive level for MPP Global's U.S. headquarters in New York and is influential in developing long-term relationships with strategic partners.
Jill Nicholson is the Head of Product Education at Chartbeat, where she trains journalists around the world on turning metrics into action. Before that, she was a long-time Chartbeat user -- curating a local news site in Westchester, NY. In her two years at Chartbeat, Jill has supplemented her newsroom experiences with best practices learned from the diverse organizations that Chartbeat serves.
Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the BtoB media sector for 20 years, most recently at the VP of Online Media for Edgell Communications. You can contact Rob at firstname.lastname@example.org.You can also follow him on twitter @robkeenan11 or connect with him on LinkedIn.
As CEO/President of Accendo International, Kimberly is a seasoned strategist who provides expert guidance to C-Suite executives, senior-level management, corporate and nonprofit boards, and managers identified as high-potential performers. Her deep experience across numerous industries enables her to help clients around the globe identify and execute human capital strategies that elevate ROI through greater organizational capabilities and performance.
Lou Ann Sabatier has 35 years of experience in the publishing industry. Ms. Sabatier has been deeply involved in all aspects of publishing; including strategic planning,business development, business and financial management, audience development, advertising sales, digital media and operations management. Currently Ms. Sabatier is Principal at Sabatier Consulting and Communications Director of 21st Century Wilberforce Initiative.
Rich Sutton is chief revenue officer of Trusted Media Brands, Inc., a visionary, brand-driven multiplatform media company, home to iconic brands including Taste of Home, the world’s largest circulation food media brand, Reader’s Digest and The Family Handyman, America’s leading source for DIY, among others.
Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.
David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.
Dror Ginzberg has over 25 years of experience in technology with a focus on video and related technologies. As CEO of Wochit, the video-creation platform he co-founded in 2012 that’s used by journalistic storytellers such as newsrooms, media brands, publishers, and professional bloggers, Ginzberg is enabling production of high-quality content at the scale and speed needed to meet today’s rapidly-increasing demand.
Jeff Hardison is VP of marketing at Lytics (www.getlytics.com), a customer data platform used by publishers such as Economist Group, Source Media and Access Intelligence. Before Lytics, Jeff was director of marketing at Hewlett Packard Enterprise's marketing-technology division. Prior to his marketing career, Hardison worked in publishing.
Todd Krizelman (@ToddKrizelman) is Co-Founder and CEO of MediaRadar (@MediaRadar), the ad sales intelligence platform used by more than 1,600 publishers, including BuzzFeed, A+E and The New York Times. Growing up near the epicenter of technological innovation in Palo Alto, California encouraged him to become an entrepreneur and co-found of one of the world’s first social media sites, theGlobe.com. Krizelman also held leadership positions at Bertelsmann’s Gruner + Jahr and Random House. With his expertise in ad sales and innovation, Krizelman joined veteran web architect, Jesse Keller, to found MediaRadar in 2007.
Jessica Rovello is the CEO and co-founder of Arkadium, which provides interactive, visual content to more than 450 of the world’s best-known brands and publishers. Founded in 2001, Arkadium has developed products ranging from games (notably Microsoft Solitaire Collection, one of the most played games of all time) to dynamic editorial tools allowing journalists to embed visual data and interactive content in their articles.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.
Marketing has never had a greater impact on the business, and at the same time it’s never been more complex and challenging. The CMO Viewwill dive into the wide-ranging issues faced by CMOs as they navigate digital transformation, connected consumers, disruptive competitors and the need to justify their marketing investment.
Peter Horst is a Fortune 500 CMO and innovation leader who has spent three decades driving growth across diverse industries, ranging from consumer packaged goods to telecom, cybersecurity to financial services. His experience includes leadership roles at Hershey, where he was most recently CMO, Capital One, TD Ameritrade, and General Mills. Peter has been part of creating and building some of the world’s most iconic brands through breakthrough innovation and award-wining marketing campaigns. Awards and recognition include Cannes Lion, CMO Club Marketing Innovator Award, being named a Forbes Top 50 Most Influential Global CMO, and #22 of the top 500 global CMOs by Execrank. Peter now speaks, writes and consults on marketing, innovation and leadership, and is a frequent contributor to CMO.com and other publications. Follow Peter at @peterhorst.
Greg Mason joined Purch as Chief Executive Officer in 2012, bringing over 20 years of product development and innovation in technology media and digital publishing. Over the past several years, Greg and his team at Purch have created a digital publishing and marketplace platform that is defining the future of publishing through its unique position at the intersection of content, commerce, and customer. Purch combines high-quality content, product reviews and services with cutting-edge technology to create a seamless connection between intent-based buyers and sellers.
As Senior Vice President of Strategy and Innovation at NYIAX, Greg brings experience in developing online advertising strategies and tactical initiatives to propel the company’s future growth. Greg has more than 17 years experience in management and strategy. His individual organization and focus on company goals gives him the ability to manage key relationships and execute critical business objectives. Currently, he is a member of the IAB Digital Video Committee and a former member of the IAB Ad Ops Council and Sales Executive Council.
Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline.
Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and Quintiles.
Tony Mamone is a co-founder of Granite Media, a start-up focused on using data science and technology to make digital journalism profitable and sustainable. Granite launched its first title, workandmoney.com, earlier this year. Tony is an experienced media entrepreneur. He was co-founder and CEO of Livingly Media (sold to the Axel Springer's aufeminin in 2015) and launched FindArticles.com (sold to CNet in 2007). Tony holds engineering degrees from Dartmouth College and Thayer School of Engineering and a business degree from Stanford Business School.
Stephen H. Yu is a world-class database marketer. He has a proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from more than 30 years of experience in best practices of database marketing. Currently, Yu is president and chief consultant at Willow Data Strategy. Previously, he was the head of analytics and insights at eClerx, and VP, Data Strategy & Analytics at Infogroup. Prior to that, Yu was the founding CTO of I-Behavior Inc., which pioneered the use of SKU-level behavioral data. “As a long-time data player with plenty of battle experiences, I would like to share my thoughts and knowledge that I obtained from being a bridge person between the marketing world and the technology world. In the end, data and analytics are just tools for decision-makers; let’s think about what we should be (or shouldn’t be) doing with them first. And the tools must be wielded properly to meet the goals, so let me share some useful tricks in database design, data refinement process and analytics.” Reach him at email@example.com.
Michael Philippe serves as the CEO of The Keli Network, which he co-founded with Robin Rabban and Swann Maizil. In 2016, Michael Philippe left France to run The Keli Network from its headquarters in New York City. Michael Philippe has a Master’s degree from ESCP Europe, winning the school’s Innovation & Entrepreneurship award in 2009.
Cosmin Ene is the founder and CEO of LaterPay, a payments and technology company with offices in the US and Germany. Under Cosmin’s leadership, LaterPay has become the monetization standard for local publishers in Germany with over 200 clients, and has expanded to the US market.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.
As Lotame's Chief Revenue Officer, Eric Marterella is responsible for overseeing all revenue-focused and client retention initiatives worldwide.
Michael Mendoza is the founder and CEO of Lineup Systems, a global media sales solutions provider that helps media organizations worldwide grow ad revenue and improve business performance.
Patricia Clark leads Prohaska Consulting’s Demand Development sales team, which represents publishers’ and tech companies’ offerings to agencies and clients. Prior to joining Prohaska Consulting, Patricia served as Sales & Client Management Director for Media at Acxiom.
Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.
Doug Llewellyn joined Purch, formerly TechMedia Network, in 2013 and, as President & Chief Operating Officer, he is responsible for the company’s three core business units, strategic planning, corporate development activities, and Purch’s business metrics and operational framework. Prior to Purch, Llewellyn spent two years at Manta Media, the leading online community platform for SMBs. At Manta, he was responsible for partnership strategy and outreach, as well as leading their digital advertising sales team. Before joining Manta, Llewellyn was with CBS Interactive / CNET Networks for 12 years and held several key operating positions, including Vice President and GM of the B2B portfolio of properties that includes ZDNet, TechRepublic, and SmartPlanet. He is a graduate of Bucknell University with a BA in Economics and French.
Vahe Arabian is the Founder and Editor in Chief of State of Digital Publishing, a publication and community here to help industry members grow their audiences and forge successful media models together as peers.
Krish Subramanian is a successful example of a software engineer turned entrepreneur. Starting out in his hometown Chennai in India, he co-founded Chargebee in 2011. Now with offices in San Francisco, California, Subramanian has helped lead the Chargebee team towards international expansion, serving more than 8,000 customers. Chargebee's SaaS solution empowers global businesses to manage subscriptions at scale, while creating a customer-first experience that helps boost growth. Follow Chargebee at @chargebee.
Matt runs Sovrn's data business as well as its demand relationships. Prior to Sovrn, Matt was the CEO of a small software business called PPCPath that helped small businesses manage their paid search campaigns. PPCPath evolved from Trada, the first crowdsource paid search marketplace, where Matt was VP Finance. Matt's passion for data and analysis comes from his days at ServiceMagic (now HomeAdvisor) where he ran financial planning and analysis.
Mario Peshev is the Founder, CEO and WordPress Architect of DevriX, a technical WordPress agency serving high-traffic publications with 100M+ monthly impressions. Mario's background is in software engineering, and he's been a prominent contributor to the WordPress platform - with platform patches, as an open source advocate, event organizer, and more. Peshev has been an adviser to publishers across North America and Europe and leads the technical team at DevriX that has worked on a continuous basis as the extended department of industry-specific magazines such as SwimSwam, Diginomica, and Smart Meetings, among many others. Follow Mario on Twitter and connect on LinkedIn.
Mads Holmen is the Danish founder of Bibblio, a pubtech/mediatech startup which raised $1.6 million in its seed round last year. It helped digital media increase RPM and audience engagement with high-quality, ad-free internal recommendations driven by AI. Prior to starting Bibblio, he was the Planning Director at AOL Europe.
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.
As Chief Strategy Officer, Jason Downie leads Lotame's efforts across business lines to evaluate market opportunities, refine product positioning and drive growth. He leads product, marketing, sales development, and strategy, while continuing to oversee the Lotame Data Exchange (LDX). In his first 7 years at Lotame, Jason built and grew the LDX into one of the world’s largest and highest-quality data exchanges. After graduating from the Wharton School of Business at the University of Pennsylvania, Jason spent 10 years at Bain and Company, consulting for a range of companies in the Fortune 500. Prior to joining Lotame, Jason spent more than 10 years as an entrepreneur in various fields.
Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno and the Sterling Woods Group are passionate about helping clients understand their best customers through data, and developing products and membership programs that exceed expectations - and generate impressive revenues. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors.
Dean Horowitz is Co-Founder of IdeaSoil, LLC; a consultancy firm focused on the growth, expansion, and sustainability of businesses through the use of today’s communication platforms and techniques. Over 20+ years, he and his colleagues have delivered significant increases in profitable revenue by applying creativity, innovation and passionate customer-focus to such areas as content, data, digital, events, marketing services, research, SaaS offerings, and subscriptions. You can contact Dean at dean@IdeaSoil.com. Follow him @IdeaSoil. And connect with him on LinkedIn.
David has earned recognition as an author, speaker, serial entrepreneur, and advisor to CEOs. In addition to writing and speaking about achievement and entrepreneurial thinking, David is the Executive Chairman of JumpCrew, a rapid growth company that integrates marketing, lead generation and sales execution and on the Board of Staff Management Services.
James Arnold is the chief digital officer for Rooster Strategic Solutions, a consultancy firm serving companies in food and agriculture. James has worked in the B2B media sector for 20+ years, most recently as VP of digital for Farm Journal. You can contact James at firstname.lastname@example.org.
Michael brings 20 years of digital experience to MGID, the native performance network, where he currently serves as chief executive officer of North America. Michael is responsible for overseeing the company’s strategy to elevate its status as a pioneer in native advertising and ensure continued growth. Prior to MGID, Michael served as senior vice president at AUDIENCEX, an adtech and marketing company that delivers end-to-end digital solutions for brands and agency partners. Before AUDIENCEX, Michael held executive positions with a variety of organizations including gaming publisher Legacy Interactive, intelligent traffic monetization platform T3Leads and global fashion e-commerce company Modnique.
Brian Kane, Co-founder and COO Sourcepoint, is an Entrepreneur and Operations Executive with 20+ years of leadership experience building companies and teams. In 2015, he co-founded Sourcepoint, a company that is helping to create a more sustainable digital media ecosystem by enabling publishers to directly communicate with audiences on content consumption choices.
Chris Ingham Brooke is the founder of Pub Ocean, a venture-backed technology company that makes digital publishing profitable. Pub Ocean's mission is to provide publishers with the toolkit to automate and simplify audience development and ad operations, ultimately creating better content and building more sustainable companies.
Blair Pecka is a seasoned product development and sales professional with over a decade of experience in digital media. As VP of Product at 33Across, she’s responsible for ensuring that the company’s attention-based programmatic marketplace delivers efficient access to high-quality audiences for buyers, as well as revenue growth for publishers.
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the various content, commerce, and online service providers they interact with every day. But publishers have a front-row seat to the…
Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from Charles Schwab to the Minnesota Twins, brands across industries are launching memberships. As publishers, we want to diversify our revenues…
If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. The magazine we’re talking about isn’t a huge, national…
If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ability to monetize a reader, the publisher achieves profitability. On the face of it, what I’m saying is simple, but…
The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing. In the US, initial responses to…