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Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals. Everyone knows, except maybe the president,…

Content producers and publishers have a new appetite for digital subscriber revenue. Of course, there is the striking success of subscription platforms for streaming music and video content: as we see with iTunes, Spotify, Netflix, Amazon and others. But newspapers in their transition to fully digital platforms are also showing that digital subscriptions from a…

Google announced the redesign of Google News at Google I/O in May of this year. The main changes include embedding its AI-powered technology that encourages news personalization for all types of search results, and, the amalgamation of Google Newsstand, Google News and Google Weather into a single destination across all devices. As reported on their…

So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days. OK? Great! Now that we’ve settled the paid content argument, how are we actually going…

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