The Digital Domain

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at Contact Ron by e-mail at, or connect with him on LinkedIn or on Twitter @mvp_media.

Whether it is a doctors office, auto repair shop or other places with a waiting room, there are two things that are guaranteed to be found, long wait times and outdated reading material.

Foli aims to solve one of these problems by bringing digital magazines to waiting rooms and other public places.

This service is the creation of Silicon Valley technology entrepreneur Henry He, who developed Foli as a tool for people to access their favorite digital magazines on their tablet through its patented geo-location technology.

In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a commodity, the importance of protecting premium content is greater than ever.

After hearing about the explosions at the finish line of the Boston Marathon, I quickly jumped on Twitter for instead feedback on this breaking news story. For an hour, I read thousands of tweets from numerous media outlets and individuals about the tragic event. During that time, clear cut trends emerged about how Twitter is used with different objectives.

When word leaked that Time Inc., was looking to shed its print publications I only half jokingly blamed, at least in part, this stunning news to the company's misguided approach to bundling its digital and print subscriptions.

Magazine publishers have long used slight-of-hand techniques to boost their circulation numbers in an effort to demand higher advertising rates. As the digital and social worlds have exploded and become part of an overall multimedia ad purchase, as well as key to magazine marketing efforts, other numbers have also taken on added importance.

For some reason the recent announcement that The Daily iPad only newspaper is laying off 29 percent of its staff, or 50 jobs, is a bellwether of the struggles digital-only publishing endeavors face. This couldn’t be further from the truth.

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