View From The Tree

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced the drop in Google search traffic as reported by Searchmetrics.] Google’s long love affair with traditional, respected publishers may have come to an abrupt end…

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few years for the networks to rethink how to present news using the new capabilities that TV offered. In many ways, online publishing has been even…

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