View From The Tree

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few years for the networks to rethink how to present news using the new capabilities that TV offered. In many ways, online publishing has been even…

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that. Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for? Tread carefully, or…

What a crazy, up-and-down year this has been in publishing! One minute, the president of the United States is calling us the enemy of the people, and then the next minute we learn that a major magazine publisher was paying to prevent embarrassing stories about the President from being published. Some publishers were so busy…

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