View From The Tree

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions.…

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

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