Ad Technology

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise
January 24, 2018 at 1:21 pm

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…

How Haymarket Media Uses Technology to Target an Audience of One
January 22, 2018 at 8:00 am

Haymarket Media CTO Aneel Tejwaney spoke with Publishing Executive at the FUSE Media Summit about how the B2B publisher is using targeting technologies to deliver content and ads to the right users at the right time. Tejwaney also shared how Haymarket is divesting and consolidating legacy systems in order to eliminate technical debt and create…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

Purch Is a Publisher With a $24 Million Business in Licensing Ad Tech
January 4, 2018 at 1:09 pm

With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about…

News Corp Launches New Ad Network to Take on Facebook/Google
January 3, 2018 at 1:58 pm

News Corp is taking aim at the digital-ad dominance of Google and Facebook with a new platform to let advertisers reach audiences across all of its online properties. The new platform, called News IQ, will pull audience data from sites like The Wall Street Journal, New York Post and Barron's and give advertisers a way…

We’re Already Seeing the Fallout From Apple’s War on Cookies
January 2, 2018 at 12:58 pm

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on…

A Bunch Of Digital Publishers Bought Cheap Traffic And Later Found Out It Was Fraudulent
January 2, 2018 at 12:46 pm

This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…

Chrome Will Start Blocking Ads on February 15
December 21, 2017 at 10:52 am

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018. Interestingly, this date does not appear to be tied…