Ad Technology

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Facebook and Google Dominate Online Ads. Can Alliances Between News Publishers Compete?
May 25, 2018 at 10:32 am

Digital advertising revenue, dominated by giants like Google and Facebook, is on course to track above $335 billion by 2020, or about the same as the GDP of Ireland. One researcher has estimated that Facebook and Google draw around 85 percent of total digital ad revenue worldwide. Google alone will continue to channel…

Amazon Retargeting to Challenge Google
May 24, 2018 at 10:08 am

Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month

Publishers Try to Use Ad Annoyance as a Lure to Subscribers
May 23, 2018 at 11:22 am

Publishers hunting for subscribers like to say they’re delivering an experience worth paying for. Increasingly, that’s starting to mean “one that has no mobile ads.” Over the past few months,  Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

Q&A With Hearst Magazines Digital Media CTO Michael Dugan on a Commerce-Focused Future
May 17, 2018 at 10:23 am

Like most companies, Hearst Magazines Digital Media is ever in search of sustainable revenue streams. One area it’s eyeing as ripe for growth is in ecommerce. With a host of enthusiast and lifestyle brands -- bolstered by the recent Rodale acquisition -- the company is well aware that its content inspires many buying decisions. Making…

In the Age of AI, Publishers Need Authenticated Audiences
May 14, 2018 at 10:49 am

Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame, for example, recently purged more than 400 million user profiles after identifying them as bots. The problem is so profound in programmatic that some…

Quartz, Concert Partner To Better Target Business Execs
May 11, 2018 at 12:31 pm

Quartz, Atlantic Media’s business news website, has partnered with Vox Media and NBC Universal’s digital ad marketplace, Concert. According to Axios, the new venture, which will appear as a vertical on Concert called “C-Suite,” combines the companies’ collective ad inventory, allowing marketers to better target business executives. Of the 86 million unique visitors expected at C-Suite that…

With New Online Marketplace, Print Ads May Have Finally Entered the Programmatic Age
May 9, 2018 at 2:00 pm

A leading publishing association, BPA Worldwide, announced a partnership today that could be a catalyst for boosting magazine advertising sales across the industry, even for BPA non-members. Four months ago, I asked this question in a Publishing Executive article: “Why is placing a national ad in multiple magazines still such an arduous, manual process? When…

Press Release: BPA Worldwide Announces Alignment with Adwanted.com
May 9, 2018 at 12:00 pm

Shelton, CT May 9, 2018 – BPA Worldwide,  a global leader in media auditing, today announced it will enable its members to add automation to the media buying process beyond online display ads. When it launched the B2B Media Exchange, the private digital ad marketplace (PMP), BPA’s members asked if the PMP could also provide…