Apps

Press Release: MAZ Launches NewsX, Mobile/OTT Platform Built For Breaking News
September 12, 2017 at 8:18 pm

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- New York based technology media company, MAZ, has introduced its newest product, NewsX, built specifically for news organizations with a focus on real-time updates and livestream video. MAZ has launched NewsX in partnership with Bloomberg, National Review, Observer, The Hill, and American City Business Journals. NewsX was a…

6 Years Later, the Financial Times Is Back in the App Store
August 8, 2017 at 2:36 pm

“Six years is a long time in product,” said Martin Fallon, the Financial Times’ product manager for apps. Six years ago was the last time that the FT’s main app was in Apple’s App Store. In 2011, the company introduced a web app and, a couple months later, pulled its dedicated iOS apps because, reportedly,…

Apple News May Let Publishers Sell Ads Their Own Way
July 5, 2017 at 11:59 am

Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return, according to people familiar with the plans. Apple News will let top media partners use their own technology to fill the ad space in their content, becoming…

The New York Times Is Now Charging for Its Cooking Site
June 28, 2017 at 1:57 pm

The New York Times on Wednesday relaunched its NYT Cooking recipe site and app as a paid product, part of its continued push toward building a sustainable subscriber-based business. A subscription to the app will cost $5 every four weeks. Users who don’t pay will still have access to a limited amount of Cooking content.…

The Washington Post Is Using Augmented Reality to Let Audiences Explore Iconic Buildings
May 30, 2017 at 2:16 pm

Following the success of its first augmented reality (AR) initiative, which provided a visual account of the Freddie Gray case, The Washington Post has launched another immersive experience that takes audiences inside some of the world’s most prestigious buildings. By pointing their iOS device at the ceiling, viewers activate the story's 3D visuals and audio…

Embracing the Bots: How Direct-to-Consumer Advertising Is About to Change Forever
April 26, 2017 at 1:46 pm

By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In The Conversation's series on tech and advertising, we’re…

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

With Push, Small Publishers Have a Cheaper, Quicker Way to Develop Their Own Mobile Apps
April 7, 2017 at 2:51 pm

Does every news organization need an app? It’s been a sticky question since Apple opened up the App Store nearly a decade ago. The app pendulum has swung in both directions multiple times over the years: For some publishers, apps remain an essential part of the distribution formula, while for others, developing an app is…