Audience Analytics

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…

Here’s Where Your New Readers are Going to Come From in 2019
February 11, 2019 at 1:21 pm

Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed. Some of those trends jump out more than others. Wouldn’t it be great to…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…