Audience Analytics

Getting More from Google Analytics: 3 Tips for Editors
September 19, 2019 at 8:30 am

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts. The good news is the questions are being asked,…

FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands
September 3, 2019 at 8:30 am

Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB's revenue growth and looks ahead to the industry’s biggest emerging challenge.

How the Right Data Technology Can Fuel Your Organic Sales Growth
August 12, 2019 at 10:18 am

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

How to Build Data Literacy in Your Media Organization
August 2, 2019 at 9:35 am

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is not enough. A tool is only as good as its user, so knowing how to interpret the data and act on it remains the crucial…

Concerned about Amazon's Growing Digital Ad Business? Turn to Email
July 29, 2019 at 11:26 am

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, with Amazon’s advertising business catching up and becoming the third largest ad platform in the…

Media Pitch: Pico Aims to Help Publishers Shift to Reader Revenue
June 28, 2019 at 10:03 am

Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers' first-party data is becoming more valuable than ever. Enter Pico, a platform seeking to equip publishers with the tools to improve user experience, increase email…

What Is RPS & How Can It Drive Digital Growth for Publishers?
June 10, 2019 at 4:26 pm

If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ability to monetize a reader, the publisher achieves profitability. On the face of it, what I’m saying is simple, but…

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…