Audience Analytics

Using Data to Shorten Your E-Commerce Sales Cycle
October 17, 2019 at 9:00 am

As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally important factor: time.

Getting More from Google Analytics: 3 Tips for Editors
September 19, 2019 at 8:30 am

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts. The good news is the questions are being asked,…

FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands
September 3, 2019 at 8:30 am

Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB's revenue growth and looks ahead to the industry’s biggest emerging challenge.

How the Right Data Technology Can Fuel Your Organic Sales Growth
August 12, 2019 at 10:18 am

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

How to Build Data Literacy in Your Media Organization
August 2, 2019 at 9:35 am

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is not enough. A tool is only as good as its user, so knowing how to interpret the data and act on it remains the crucial…

Concerned about Amazon's Growing Digital Ad Business? Turn to Email
July 29, 2019 at 11:26 am

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, with Amazon’s advertising business catching up and becoming the third largest ad platform in the…