The four ingredients of innovation are universal: obsession with consumers, data, creative bravery, and a competitive spirit.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…
It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with their audiences and create new opportunities for advertisers. For marketers, audience acquisition and engagement are paramount. But as investments in data ramp up, so do…
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.
In the process of selecting a business intelligence solution, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor (e.g. cost). Here's a list of criteria that are key to assess before even considering pricing.
Join Kelsey Arendt, senior data analyst at content analytics company Parse.ly, for insights into major 2019 data trends.
Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.