The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…
Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns.
The publisher’s dream of a dynamic unified audience database is not new.
It is time to diversify away from an advertising-heavy business model and introduce more reader revenue streams.
Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed. Some of those trends jump out more than others. Wouldn’t it be great to…
Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…
Explore how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on investment.
Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher!
Northstar Travel CDO Matthew Yorke explores the data and technology “arms race’ currently occurring in online media and marketing.