Audio & Podcasting

Apple Has Finally Turned on Its Podcast Analytics Feature
December 15, 2017 at 2:17 pm

The people who make podcasts — and the people who advertise on podcasts — are about to learn a lot more about the way people consume podcasts. Apple has turned on a long-promised analytics feature that gives podcast creators the ability to see basic information about the way people listen (or don’t listen) to shows…

British GQ and Universal Music Test Shareable Podcast Formats
December 14, 2017 at 1:25 pm

Universal Music and Condé Nast men’s magazine British GQ are testing podcast formats that can be broken down into chunks for sharing and include images and graphics to accompany each chapter, rather than full 30-minute or hourlong shows. The idea is for people to be able to listen to bite-size chapters of audio if they…

As Amazon’s Media Ambitions Grow, Publishers Are Wary
November 29, 2017 at 10:06 am

As Amazon’s media ambitions grow with every passing quarter, it is leaning on its publisher partners more than ever to realize them. Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices or to porting content like recipes over to Amazon Prime Now, its same-day delivery service. Meredith’s AllRecipes product…

How Much Do Analytics Matter in Podcasting?
November 21, 2017 at 8:00 am

As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020. Now with new analytics…

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ to Drive Newsletter Sign-Ups
October 24, 2017 at 1:32 pm

It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, five times the total it has accumulated in the months leading up…

The New York Times' Breakthrough 'The Daily' Soars Past 100M Download Mark
October 18, 2017 at 1:41 pm

Within nine months of its launch, it looks like The New York Times (NYT - Get Report) has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…

Creating Content for the Voice Activated World
October 13, 2017 at 2:32 pm

Voice is an area set to explode for digital content creators, with several competing technologies now available using advances in artificial intelligence (AI) to provide consumers with voice activated services either via their own mobile devices or increasingly through bespoke devices, or ‘assistants’. These include Google’s Assistant, Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Speaking…

Why Publishers Have the Upper Hand in the Growing Podcast Market
October 4, 2017 at 12:56 pm

You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, you can listen in to his five to 10 minute episodes on iTunes, Spotify, and Google Home or just shout out, “Alexa, enable Biden's Briefing.”…